In 2017, according to various reports, it was found that mobile devices were responsible for driving 52% of the total global traffic on the internet. It is further estimated that by the year 2020, the number of total global smartphone users would be around 6.1 billion.

Optimising the website for the mobile is no longer an option. It is a necessity. Most of the entrepreneurs do not consider this point, however, it is pivotal to understand that making a website mobile-friendly is a must if the main motive here is to drive more traffic and attract more customers.

For years, entrepreneurs have faced this critical question- whether to optimize the website for the mobile devices or find a new application to offer the customers with the services available. While the latter is definitely an interesting option, it is important to understand that the advantages of the former are much more.

If you have been wondering whether or not you should make your website mobile-friendly, here are four reasons you absolutely should. Keep reading to find out more.

The Website Becomes More Accessible

People have access to their mobile phones all the time. They can use whenever they need to. This automatically establishes the point that a mobile-friendly website can be accessed all the time, from anywhere at any time. Making it available to the customers easily, without having the need to sit on a PC or a laptop, can improve the traffic to your website. The more the availability, the higher the popularity.

It Improves User Experience

When a website is uploaded on a mobile, the display of the content change completely. The website is optimized to fit the mobile screens (different types of models) and does not really follow one constant structure. Since the person using the gadget can adjust the display of the website according to their personal preference, it improves the user experience. Also, the navigational method becomes easier on the mobile phones, further adding to the experience of the customers.

Mobile Friendly Websites Boost Sales

A study was conducted in the year 2013 when in a given area with 50 people, 10% of the residents were using their mobile devices to make a purchase of different services. The number almost doubled to 20% within 2 years. This shows that more and more customers are using their mobile devices to buy goods and/or services. So, if you want to increase your sales, this strategy might be more useful than you credit it to. Since user experience is enhanced when using mobile-friendly websites, the end result promises to be better.

It Helps Boost SEO

Almost 96% of people who use the Internet, retort to various search engines to find solutions for anything at any given point in time. So if a business has to fair well, the idea is to rank higher and appear in the first few page suggestions. Search Engine Optimization (SEO) strategies are used at large to boost the rankings of the websites. Responsive websites are easier to rank because of their interactive interface. To add to this, search engines identify websites that have a responsive composition and are mobile friendly, enhancing the overall ranking. This can be extremely favourable for businesses, especially the ones which are new in the industry.

To conclude, it can be very well established that having a mobile-friendly website can be beneficial for the business in not so subtle ways. Since making websites mobile-friendly is on the rise, you should definitely opt for a responsive website design, get the upper hand on your competitors and finally get success.